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Find the loan to fit your life

Select from hundreds of loan products tailored to your needs

About me

The most difficult aspect of creating a positive customer service experience is correctly setting expectations and communicating thoroughly. It can't be done without a system and a team, and we have both. Buying a home is not something someone does regularly. For some, it is the biggest purchase of their lives. The client should have a detailed consultation, know exactly what to expect, and trust that the professional they've chosen has their best interests in mind and will steer them back onto the right course if something goes wrong. When we get to the closing table and a buyers tells me "there were no surprises, it went just like you said," that's the biggest compliment I can get. 

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Meet my team

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I work closely with my team of specialists to get you the financing you need. See what each member brings to the team.

Let’s find the right home loan for you

We have loan options to fit every situation, from down payment assistance programs for first-time homebuyers to government-sponsored programs for military families and rural residents or jumbo loans in high-cost markets.

Product Info

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Testimonials

Testimonials
4.94 out of 5.0 stars
4.9
4.98
Amy
Aug 30, 2025
Waunakee, WI
Verified

They make it seem like they care about you personally. It's not just about the loan.
Steve N
Aug 29, 2025
Verified

Joe and his team are incredibly knowledgeable, experienced and responsive through the entire loan process. Joe truly has my best interest in mind and I greatly value his opinion and expertise. The entire experience could not have been any better! The highest recommendation.
Steven
Aug 28, 2025
Argyle, WI
Verified

Joe and his team are incredibly knowledgeable, experienced and responsive through the entire loan process. Joe truly has my best interest in mind and I greatly value his opinion and expertise. The entire experience could not have been any better!
Rachel W
Aug 27, 2025
Verified

Joe and his team are TOP NOTCH! I have been a REALTOR for 20+ years and I absolutely love the communication which is so important. The education, communication and prompt responses that you provide to clients and agents impresses me every single transaction. I would highly recommend Joe and his team!
Rachel
Aug 25, 2025
Madison, WI
Verified

Communication is SO important and I love it so much. The systems you have in place to make sure the client is very well taken care of, informed and educated is most excellent. I also very much love the communication you provide to REALTORS. It is TOP NOTCH! Thank you!
Kelsey
Aug 20, 2025
Columbus, WI
Verified

Joe Long and his team at Guild are amazing to work with. They were with us every step of the way and made the home buying process easy to understand and stress free. We recomend Guild to everyone we know looking to purchase a home. We feel so grateful.

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Awards

Scotsman Guide Award Scotsman Guide Award

Causes & Memberships

NMLS ID #288316
I am authorized to do business in the state of Wisconsin.