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About me

The most difficult aspect of creating a positive customer service experience is correctly setting expectations and communicating thoroughly. It can't be done without a system and a team, and we have both. Buying a home is not something someone does regularly. For some, it is the biggest purchase of their lives. The client should have a detailed consultation, know exactly what to expect, and trust that the professional they've chosen has their best interests in mind and will steer them back onto the right course if something goes wrong. When we get to the closing table and a buyers tells me "there were no surprises, it went just like you said," that's the biggest compliment I can get. 

Let's find the right home loan for you

We have loan options to fit every situation, from down payment assistance programs for first-time homebuyers to government-sponsored programs for military families and rural residents or jumbo loans in high-cost markets.

Meet my team

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I work closely with my team of specialists to get you the financing you need. See what each member brings to the team.

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Home equity insights

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Testimonials

The rating and reviews below represent my top reviews. Read all customer reviews here.
4.94 out of 5.0 stars
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4.9
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5.0
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4.9
Lindsey
Nov 4, 2025
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We had a wonderful experience with you all. Thank you very much for everything!
Emily R.
Nov 2, 2025
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Joe Long and his team always take fabulous care of all clients and players involved in the real estate and lending proce...See more
Emily
Nov 2, 2025
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Guild Mortgage, Joe Long and his team are always on top of whatever assistance clients, agents and title companies may n...See more
Abigail
Oct 3, 2025
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I was impressed with prompt responses and kindness from all! I also liked the website and ability to ad...See more
K B.
Oct 1, 2025
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Exceptional service
Dre A.
Oct 2, 2025
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What an amazing company! Joe Long and his team has always done a phenomenal job with my clients in the real estate indus...See more

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Awards

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Causes & Memberships

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NMLS ID #288316

I am authorized to do business in the state of Wisconsin.

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