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About me

The most difficult aspect of creating a positive customer service experience is correctly setting expectations and communicating thoroughly. It can't be done without a system and a team, and we have both. Buying a home is not something someone does regularly. For some, it is the biggest purchase of their lives. The client should have a detailed consultation, know exactly what to expect, and trust that the professional they've chosen has their best interests in mind and will steer them back onto the right course if something goes wrong. When we get to the closing table and a buyers tells me "there were no surprises, it went just like you said," that's the biggest compliment I can get. 

Let's find the right home loan for you

We have loan options to fit every situation, from down payment assistance programs for first-time homebuyers to government-sponsored programs for military families and rural residents or jumbo loans in high-cost markets.

Meet my team

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I work closely with my team of specialists to get you the financing you need. See what each member brings to the team.

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Home equity insights

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Testimonials

The rating and reviews below represent my top reviews. Read all customer reviews here.
4.94 out of 5.0 stars
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4.9
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5.0
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4.9
Joseph
Jan 8, 2026
Janesville, WI
Experience logo
Joe and Brianna were proactive probkem solvers and had excellent communication throughout the process. They...See more
Abby
Jan 7, 2026
Janesville, WI
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Joe was absolutely exceptional throughout this transaction. Was forward thinking, laid back and always positive. I was...See more
Terra B.
Jan 6, 2026
Google logo
Communication is everything, and the Joe Long Team delivers. I’m always kept in the loop on my clients’ loan status, wit...See more
Izabela K.
Jan 6, 2026
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Five stars isn't enough! This isn't the first time that Joe Long team saved the deal, and it will not be the last. When ...See more
Izabela
Jan 6, 2026
Reedsburg, WI
Experience logo
Five stars isn't enough! This isn't the first time that Joe Long team saved the deal, and it will not be the last. When ...See more
Terra
Jan 6, 2026
Mauston, WI
Experience logo
Communication is everything, and the Joe Long Team delivers. I’m always kept in the loop on my clients’ loan status, wit...See more

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Awards

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Causes & Memberships

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NMLS ID #288316

I am authorized to do business in the state of Wisconsin.

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