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About me

The most difficult aspect of creating a positive customer service experience is correctly setting expectations and communicating thoroughly. It can't be done without a system and a team, and we have both. Buying a home is not something someone does regularly. For some, it is the biggest purchase of their lives. The client should have a detailed consultation, know exactly what to expect, and trust that the professional they've chosen has their best interests in mind and will steer them back onto the right course if something goes wrong. When we get to the closing table and a buyers tells me "there were no surprises, it went just like you said," that's the biggest compliment I can get. 

Let's find the right home loan for you

We have loan options to fit every situation, from down payment assistance programs for first-time homebuyers to government-sponsored programs for military families and rural residents or jumbo loans in high-cost markets.

Meet my team

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I work closely with my team of specialists to get you the financing you need. See what each member brings to the team.

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Home equity insights

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Testimonials

The rating and reviews below represent my top reviews. Read all customer reviews here.
4.94 out of 5.0 stars
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4.9
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5.0
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4.9
A G.
Dec 22, 2025
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Top-Notch Communication and Professionalism!
Donald
Dec 18, 2025
Portage, WI
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Fast and professional
A G.
Dec 15, 2025
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Amazing lender. He and his team will take care of you as if you are a member of their family.
Rebecca R.
Dec 12, 2025
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We had a phenomenal experience working with Joe and his team! After several rejected offers using our first lender our ...See more
Tracy
Dec 12, 2025
Deerfield, WI
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Joe was great to work with on a tight timeline.
John
Dec 8, 2025
Saint Germain, WI
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The Joe Long Team takes the concept of customer service to the next level. My client is very happy and...See more

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Causes & Memberships

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NMLS ID #288316

I am authorized to do business in the state of Wisconsin.

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