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The most difficult aspect of creating a positive customer service experience is correctly setting expectations and communicating thoroughly. It can't be done without a system and a team, and we have both.Read more

The most difficult aspect of creating a positive customer service experience is correctly setting expectations and communicating thoroughly. It can't be done without a system and a team, and we have both. Buying a home is not something someone does regularly. For some, it is the biggest purchase of their lives. The client should have a detailed consultation, know exactly what to expect, and trust that the professional they've chosen has their best interests in mind and will steer them back onto the right course if something goes wrong. When we get to the closing table and a buyers tells me "there were no surprises, it went just like you said," that's the biggest compliment I can get. 

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Testimonials

4.94 (758 reviews)
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4.9
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5.0
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4.9
Excellent experience throughout the entire process.
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Kimberly

Mar 13, 2026

Deforest, WI

Joe is an incredible human being, he helps clients to feel seen and heard through out transactions. His team is just as helpful, you can tell that he was careful to select like minded individuals. The clients should always be at the forefront of our motivations and thats why i like working with Joe Long and Team, because their motivations align with my own.
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Denise M.

Mar 12, 2026

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Meet our team

I work closely with my team of specialists to get you the financing you need. See what each member brings to the team.

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Jed Hohlbein

Loan Processor

Jed's highest priority is to get your loan closed on time. He will review all supporting loan documentation and work closely with our Underwriters, your insurance agent, and the title company throughout your loan process. Jed will be your primary contact from the time you sign initial loan paperwork through closing and will keep you informed. Office #: 608.807.2003

Ready to get started?

Get in touch to discuss your home financing goals and explore next steps together.

Office Hours

Monday - Friday

Saturday

Sunday

8:00AM - 5:00PM

CLOSED

CLOSED

Monday - Friday

8:00AM - 5:00PM

Saturday

CLOSED

Sunday

CLOSED

NMLS ID #288316

I am authorized to do business in the state of Wisconsin.

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See what we offer

Whether you’re buying your first home, exploring down payment assistance, relocating for military service or purchasing in a high-cost market, Guild offers a range of loan programs designed to meet different needs and situations.

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