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About me

The most difficult aspect of creating a positive customer service experience is correctly setting expectations and communicating thoroughly. It can't be done without a system and a team, and we have both. Buying a home is not something someone does regularly. For some, it is the biggest purchase of their lives. The client should have a detailed consultation, know exactly what to expect, and trust that the professional they've chosen has their best interests in mind and will steer them back onto the right course if something goes wrong. When we get to the closing table and a buyers tells me "there were no surprises, it went just like you said," that's the biggest compliment I can get. 

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Meet my team

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I work closely with my team of specialists to get you the financing you need. See what each member brings to the team.

Let’s find the right home loan for you

We have loan options to fit every situation, from down payment assistance programs for first-time homebuyers to government-sponsored programs for military families and rural residents or jumbo loans in high-cost markets.

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Testimonials

Testimonials
4.94 out of 5.0 stars
4.9
4.98
Myles
Aug 05, 2025
Madison, WI
Verified

Despite countless hurdles to overcome in our process Joe and Brianna went above and beyond to find new and creative ways to achieve the goals we were working towards.
Lillian
Aug 02, 2025
Marquette, WI
Verified

Seems like several documents had to be signed multiple times. The other issues were with the title company. Emails and phone calls from us were unanswered by closing agent. closing agent would not give us copies of documents, only provided copies of costs. she then provided incorrect information regarding tax deductible mortgage interest. I would not recommend that closing agent.
Kirk
Aug 01, 2025
Lodi, WI
Verified

WE had to close in a very short window of time. Joe, Jed, Brianna, and the Guild team bent over backwards to make it happen.
Andrew
Jul 28, 2025
Madison, WI
Verified

Joe Long is a one-of-a-kind lender. Not only is his communication consistently on-point, but his communication is with ALL parties involved in the transaction - Buyer, Buyer Agent, and Listing Agent...not to mention condo associations and property managers when needed. His knowledge of the ever-changing real estate and lending market exceeds any I've experienced with other lenders. I'm am regularly asked by my buyer clients if Joe will be at closing, simply because they want to thank him for his top-notch service and the integral role he and his team played in their home purchase. My favorite type of clients to send Joe are first-time home buyers...he always meets them where they are and provides judgement-free guidance on how they can achieve their real estate goals. His experience has taught him to be thinking multiple steps ahead so he is able to identify and resolve issues before they present a problem. There are many well-known lenders in our market and in the industry overall, but there is only one Joe Long and he has earned every bit of this review for his consistency, knowledge, and demeanor over the 9 years I've had the opportunity to refer my clients to him. I'm looking forward to the next 9 years and beyond!
uke L
Jul 30, 2025
Verified

This is my second time buying a house, first time with Guild and Joe. He was awesome. He took the time to answer a million questions about the process. He was always available for a quick text or even a long conversation. He felt more like a personal friend opposed to a mortgage lender. I highly recommend and if I have to go through this process again in the future (refinancing) he is the one I am calling
Luke
Jul 29, 2025
Cottage Grove, WI
Verified

Joe was awesome. He took the time to explain each step. He always responded to every question. He gave personal experiences, and recommendations. He is definitely an expert in this field. He recommended our realtor who was just as good and knowledgeable as him. During this process Joe felt more like a personal long time friend, who was right beside us through the process from beginning to end (literally). I will definitely be recommending Joe to everyone.

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Awards

Scotsman Guide Award Scotsman Guide Award

Causes & Memberships

NMLS ID #288316
I am authorized to do business in the state of Wisconsin.