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Find the loan to fit your life

Select from hundreds of loan products tailored to your needs

Building trust, one borrower at a time.

Find out how we performed in the J.D. Power 2025 U.S. Mortgage Servicer Satisfaction Study.

About me

The most difficult aspect of creating a positive customer service experience is correctly setting expectations and communicating thoroughly. It can't be done without a system and a team, and we have both. Buying a home is not something someone does regularly. For some, it is the biggest purchase of their lives. The client should have a detailed consultation, know exactly what to expect, and trust that the professional they've chosen has their best interests in mind and will steer them back onto the right course if something goes wrong. When we get to the closing table and a buyers tells me "there were no surprises, it went just like you said," that's the biggest compliment I can get. 

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Meet my team

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I work closely with my team of specialists to get you the financing you need. See what each member brings to the team.

Let’s find the right home loan for you

We have loan options to fit every situation, from down payment assistance programs for first-time homebuyers to government-sponsored programs for military families and rural residents or jumbo loans in high-cost markets.

Product Info

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Testimonials

Testimonials
4.94 out of 5.0 stars
4.89
4.98
Milsa
Oct 17, 2025
Verona, WI
Verified

very responsive and questions were answered clearly and in a timely manner
Andrew
Oct 17, 2025
Madison, WI
Verified

Joe is on top of it for his clients. It is so refreshing to work with a lender who gets the job done without last minute changes or "oopsies." When our clients use Joe for their mortgage, we know they will be educated, kept up to date on their loan each week at a minimum, and will feel taken care of by someone who cares about them and their financial goals. Kuddos to Joe and his team!
Dre A
Oct 06, 2025
Verified

What an amazing company! Joe Long and his team has always done a phenomenal job with my clients in the real estate industry. I would highly recommend this mortgage company for all mortgage loan types.
Jake
Sep 29, 2025
Stoughton, WI
Verified

Thanks Joe your the best !
curtis r
Sep 27, 2025
Verified

As a first time buyer, the process was made easy to . The process was smooth and the staff was very knowledgeable in every question. Great experience!
Susan
Sep 20, 2025
Edgerton, WI
Verified

Joe and Brianna were very clear communicators from the start. I appreciate their efficiency, responsiveness, and genuine good natured spirit. I was working on the seller end of the sale and everything was seamless from my perspective. Thank you, Joe and Brianna!

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Awards

Scotsman Guide Award Scotsman Guide Award

Causes & Memberships

NMLS ID #288316
I am authorized to do business in the state of Wisconsin.