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About me

The most difficult aspect of creating a positive customer service experience is correctly setting expectations and communicating thoroughly. It can't be done without a system and a team, and we have both. Buying a home is not something someone does regularly. For some, it is the biggest purchase of their lives. The client should have a detailed consultation, know exactly what to expect, and trust that the professional they've chosen has their best interests in mind and will steer them back onto the right course if something goes wrong. When we get to the closing table and a buyers tells me "there were no surprises, it went just like you said," that's the biggest compliment I can get. 

Let's find the right home loan for you

We have loan options to fit every situation, from down payment assistance programs for first-time homebuyers to government-sponsored programs for military families and rural residents or jumbo loans in high-cost markets.

Meet my team

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I work closely with my team of specialists to get you the financing you need. See what each member brings to the team.

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Home equity insights

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Testimonials

The rating and reviews below represent my top reviews. Read all customer reviews here.
4.94 out of 5.0 stars
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4.9
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5.0
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4.9
Dan
Jan 31, 2026
Milton, WI
Experience logo
Joe makes it easy to discuss the otherwise confusing topic of mortgages & refinancing
Monica
Jan 31, 2026
Windsor, WI
Experience logo
Joe has now helped us with 3 mortgages and continues to be the best loan officer around. As per usual ...See more
Austin
Jan 30, 2026
Madison, WI
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Straigforward explanations on the whole process. Helped us understand what items are needed and why and also gave us inf...See more
Jessi B.
Jan 27, 2026
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Being a first time home buyer, it’s not easy to know what’s normal and what’s not. Let me make it easy for you. Contact ...See more
Benjamin R.
Jan 26, 2026
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Joe is an exceptional mortgage lender. His depth of knowledge was evident throughout the entire process, and his approac...See more
Heather M.
Jan 24, 2026
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Joe Long and his team were absolutely dynamite. Seriously amazing. They worked so fast, explained every step and every p...See more

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Awards

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Causes & Memberships

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NMLS ID #288316

I am authorized to do business in the state of Wisconsin.

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