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Lending with Heart, Leading with Vision.
Geoff's warmth and community engagement shine in every relationship built.
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Geoff Friden

Branch Manager

NMLS# 713570

About me

Geoff Friden is a seasoned Branch Manager with over a decade in the mortgage industry and a deep passion for building relationships that matter. Blending leadership, community involvement, and a lifelong love of the arts, Geoff approaches lending with creativity, empathy, and precision. Whether guiding first-time buyers or structuring jumbo loans, he brings a team-focused energy and a knack for turning financial goals into reality.

Let's find the right home loan for you

We have loan options to fit every situation, from down payment assistance programs for first-time homebuyers to government-sponsored programs for military families and rural residents or jumbo loans in high-cost markets.

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Testimonials

The rating and reviews below represent my top reviews. Read all customer reviews here.
5.0 out of 5.0 stars
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5.0
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5.0
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5.0
Shauna
Dec 22, 2025
Yreka, CA
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Escrow was simple and we were able to close early.
Anna H.
Dec 9, 2025
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As a real estate agent, I've worked with many lenders. Geoff and his team are some of the very best! Quick, ...See more
Kaycie
Dec 8, 2025
Yreka, CA
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Geoff was great to work with and available at all hours of the day and even weekends.
Anna
Dec 7, 2025
Yreka, CA
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As a real estate agent, I've worked with many lenders. Geoff and his team are some of the very best! Quick, ...See more
Rebecca V.
Dec 2, 2025
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Geoff is the best! He’s easy to work with, quick to respond, and clearly knows his stuff. As a fellow lender, I apprecia...See more
Staci
Nov 8, 2025
Geoff was fantastic to work with from start to finish. He was incredibly communicative, always quick to respond, and kep...See more

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Awards

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Causes & Memberships

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NMLS ID #713570

I am authorized to do business in the states of Arizona, California and Oregon. Licensed by the Department of Financial Protection and Innovation under the California Residential Mortgage Lending Act; OR ML-176;

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